Specialerbjudande | Drive

Pinks ideas deserve a wide hearing. Corporate boards. . .could do well by kicking out their pay consultants for an hour and reading Pinks conclusions instead.Forbes
The New York Times bestseller that gives readers paradigm-shattering ways to think about motivation from the author of When: The Scientific Secrets of Perfect Timing
Most people believe that the best way to motivate is with rewards like moneythe carrot-and-stick approach. That’s a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at homeis the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesand how that affects every aspect of life. He examines the three elements of true motivationautonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.